In an article titled “Chobani Unveils Media Campaign to Support Simply 100 Greek Yogurt: ‘It’s a choice between natural and artificial’” author Elaine Watson outlines a tumultuous attempt at comparative advertising between two yogurt brand giants. Chobani, one of the top brands in yogurt, attacked Light + Fit Greek, claiming that an ingredient used in... Read more
Bank Marketers Often Position Their Institution Against Another, But Is Comparative Marketing Worth It?
January 27, 2024
(updated January 27, 2025)
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