Category: Marketing

Four Keys to Develop a Loyalty Program

October 3, 2024 (updated January 27, 2025) Published by

Heidi Young discusses the keys to develop a great loyalty program that increases engagement. Heidi Young, Executive Vice President, Marketing & Business Development at ampliFI Loyalty Solutions. With over 25 years of industry experience, Heidi Young leads all financial institution loyalty sales and business development efforts by working directly with C-level executives on developing effective loyalty... Read more

Keys to Increasing Sales and Marketing Collaboration

September 6, 2024 (updated January 27, 2025) Published by

In our interview with Jack Hubbard, who has a remarkable background in all aspects of sales and marketing in banking, we discuss the importance of marketing and sales collaboration.  Jack explains the benefits of combining sales and marketing in a single education course. He explains how the coursework increases sales and marketing collaboration and the... Read more

5 Quick Tips To Maximize Your LinkedIn Presence – Interview with LinkedIn Whisperer Brynne Tillman

March 22, 2024 (updated January 27, 2025) Published by

In our interview with Brynne Tillman, with more than 10 years’ experience in helping people mine their connections for golden opportunities, she shares some actionable tips to grow your business by repositioning your profile and organizing your LinkedIn connections to build a business development plan.  Brynne then shares her insights on how to tap into... Read more

Bank Marketers Often Position Their Institution Against Another, But Is Comparative Marketing Worth It?

January 27, 2024 (updated January 27, 2025) Published by

In an article titled “Chobani Unveils Media Campaign to Support Simply 100 Greek Yogurt: ‘It’s a choice between natural and artificial’” author Elaine Watson outlines a tumultuous attempt at comparative advertising between two yogurt brand giants. Chobani, one of the top brands in yogurt, attacked Light + Fit Greek, claiming that an ingredient used in... Read more

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