One of the most important things you can learn as a leader is how to bring out the best in others. Not only will you empower people to have a successful career, you will also positively impact their everyday life. Organizational health calls for hiring for the right fit. This starts with a careful selection... Read more
Month: January 2024
3 Questions To Ask During Vendor Contracts – Interview with Sherri WIlson
Intro – Vendor Negotiations are a key component for financial institutions to find the best solutions for their customers. Sherri Wilson, Senior Vice President of IT/Operations Director at HARCO takes us through the important questions to answers and the steps to ensure a positive outcome for all parties. She answers the key questions: Who should... Read more
Bank Marketers Often Position Their Institution Against Another, But Is Comparative Marketing Worth It?
In an article titled “Chobani Unveils Media Campaign to Support Simply 100 Greek Yogurt: ‘It’s a choice between natural and artificial’” author Elaine Watson outlines a tumultuous attempt at comparative advertising between two yogurt brand giants. Chobani, one of the top brands in yogurt, attacked Light + Fit Greek, claiming that an ingredient used in... Read more
How the Pandemic Has Awakened People to Health and Wellness
Intro In our interview with Holly Highfield, a fitness professional, and a wellness and personal care entrepreneur, we talk about wellness as a pathway to not just surviving but thriving. Bio Holly Highfield is an experienced wellness specialist on a mission to help you stop surviving & start thriving with simple tips, tricks... Read more
Does and Don’ts to Improve Your Digital Banking Prowess
Video Intro Eric Cook is a driving force in digital marketing. In our interview with Eric, we discuss the customer trends that challenge bankers, what bankers need to do to respond the changes in customer behavior and some of does and don’ts as bankers work to improve their digital marketing game. Full Bio A... Read more