3 Questions To Ask During Vendor Contracts – Interview with Sherri WIlson

Intro –  Vendor Negotiations are a key component for financial institutions to find the best solutions for their customers. Sherri Wilson, Senior Vice President of IT/Operations Director at HARCO takes us through the important questions to answers and the steps to ensure a positive outcome for all parties. She answers the key questions: Who should... Read more

Bank Marketers Often Position Their Institution Against Another, But Is Comparative Marketing Worth It?

In an article titled “Chobani Unveils Media Campaign to Support Simply 100 Greek Yogurt: ‘It’s a choice between natural and artificial’” author Elaine Watson outlines a tumultuous attempt at comparative advertising between two yogurt brand giants. Chobani, one of the top brands in yogurt, attacked Light + Fit Greek, claiming that an ingredient used in... Read more